work hard, play better
- Date published
i-D #311 – the turn it up issue
“In the 1990s, rappers, skaters and rockers were pioneering new ‘utility clothing’. Bringing Carhartt to Europe, I built my company around skateboarding and the independents. We supported niche music like drum ‘n’ bass, showing the heritage of our goods in a contemporary way. I remeber showing these brown duck double knee pants to people in the market. They didn’t get it. They did ‘blue jeans’ and nothing else. They all expected me to fail”
Edwin Faeh, founder of Work In Progress
Available at your magazine stand and/or book dealer of choice in one of these 6 variant covers, now!
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