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W' University Script A-Shirt
White / Black
W' Hooded Casey Sweatshirt
Bay Blue / Silver
W' Brandon Short
White (rinsed)
W' American Script Sweat
Ash Heather
W' Class of 89 Bomber Jacket
Tyrian / White
Heart Bandana Towel
Heart Bandana Jacquard, Black
Heart Bandana Belt
Heart Bandana Jacquard, Black
W' S/S Orlean Spree T-Shirt
Orlean Stripe Horizontal, Black / White
W' Script Racer Tank
White
Jaden Keyholder
Dundee / Black
W' Amherst Jacket
Black (rinsed)
W' Brandon Short
Black (stone washed)
W' University Script A-Shirt
Black / White
Link Socks
Black / White
Link Socks
White / Black
W' Pierce Pant
Bay Blue (aged canvas)
W' Cara Pant
Bay Blue (garment dyed)
Jaden Keyholder
Magenta / Black
W' Porter A-Shirt
White
W' Porter A-Shirt
Black
W' Pierce Double Knee Pant
Wax (rinsed)
Chase Beanie
Tyrian / Gold
W' Amherst Jacket
Wax (rinsed)
Carhartt Script Socks
Black / White
Carhartt Script Socks
White / Black
Clip Belt Chrome
Park
Clip Belt Chrome
Elder
W' Bib Overall Straight
Wax (rinsed)
W' American Script Sweat
Sable
W' Script Crop Top
White
W' Script Crop Top
Black
W' L/S Heart Bandana T-Shirt
White / Black (stone washed)
W' L/S Heart Bandana T-Shirt
Black / White (stone washed)
W' Amherst Jacket
Bay Blue (aged canvas)
W' Pierce Pant
Wax (rinsed)
W' OG Detroit Jacket (Summer)
Bay Blue / Bay Blue (aged canvas)
W' Bib Overall Straight
Bay Blue (aged canvas)
W' S/S Casey T-Shirt
Bay Blue / Silver
Bayfield Bucket Hat
Black (rinsed)
W' Collins Pant
Cypress (garment dyed)
W' Orlean Pant
Orlean Stripe, Blue / White (stone washed)
W' L/S Orlean Shirt
Orlean Stripe, Black / White
Essentials Cord Bag Small
Sable
Essentials Cord Bag Small
Black
W' Orlean Pant
Orlean Stripe, Black / White (stone washed)
Canvas Graphic Tote Large
Onyx Print, Black
Harlem Cap
Tyrian
Essentials Cord Bag Small
Tyrian
A mix of both moving image and saturated stills, the S/S24 campaign evokes memories of CCTV archives and hand stapled zines, juxtaposed with early hip hop videos and high-definition film. A merger of various imaging techniques, the campaign was conceptualized and composed by art director Tim Kottmann, who processed the photography of Andrew White through analog image reproduction and multiplication devices – sometimes to a point beyond recognition. The results have been rendered as ads and billboards, alongside video content directed by Paul Hermann, which brings a sharpness that perfectly complements the rugged stills. Despite its fragmented nature, it speaks to an overarching narrative, meditating on the loss of quality that comes with the relentless circulation of ripped and remixed data. Yet, at the same time, it explores how new layers of meaning can be added, when an image is situated in a new context.