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Scegli Paese e lingua
Austria ()
Belgium ()
France ()
Germany ()
Italy ()
Liechtenstein (CHF)
Luxembourg ()
Portugal ()
Spain ()
Switzerland (CHF)
Close
Are you based in the US?

We have a new Carhartt WIP website for customers in the US and Canada. Now offering domestic shipping and returns. Check it out.

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Spring/Summer 2024

A mix of both moving image and saturated stills, the S/S24 campaign evokes memories of CCTV archives and hand stapled zines, juxtaposed with early hip hop videos and high-definition film. A merger of various imaging techniques, the campaign was conceptualized and composed by art director Tim Kottmann, who processed the photography of Andrew White through analog image reproduction and multiplication devices – sometimes to a point beyond recognition. The results have been rendered as ads and billboards, alongside video content directed by Paul Hermann, which brings a sharpness that perfectly complements the rugged stills. Despite its fragmented nature, it speaks to an overarching narrative, meditating on the loss of quality that comes with the relentless circulation of ripped and remixed data. Yet, at the same time, it explores how new layers of meaning can be added, when an image is situated in a new context.