The Sound of Detroit - Edition 5
- Date published
3 oct. 2013
The Sound of Detroit series celebrates the incredibly fertile musical culture of Detroit, laying claim to some of the boldest and most vibrant pioneers in music’s history. In the second edition of the series Carhartt WIP pays a homage to Rhythim is Rhythim, Sympathetic Sounds of Detroit, Eddie Hazel, and The Gories.
To accompany it we will introduce each T-Shirt with a little text about the record whose cover is printed on it. Here comes the short story of Rhythim is Rhythim – It Is What It Is (Transmat, 1988), written by Alex Chase:
Detroit is the birthplace of Techno and Derrick May (aka Rhythim Is Rhythim and Mayday) is recognised as one of its three founding fathers, alongside Juan Atkins and Kevin Saunderson. In 1988 their music had caught the imagination of young English listeners and Virgin Records commissioned a compilation of this new American dance music called Techno! The New Dance Sound of Detroit. This release was the first to distinguish Techno as a distinct genre from House music rather than a variation of it. Legend has it that It Is What It Is was written by May at the last minute when Virgin realised they didn't have enough songs for the compilation – and so one of the most revered Techno records was born almost by accident.
The T-Shirts are available at Carhartt WIP stores, online, and in selected retailers around the world.