Under the title "All American Concept", Edwin Faeh starts to introduce distinctly American products to the European market.
The ultimate rise of Carhartt's street credibility and street fame is brought about by a group of trendsetters whose names will be forever connected with the early days of hip hop.
Work in Progress (WIP) is established by Edwin Faeh to become the exclusive distributor of Carhartt in Europe.
"La Haine" (The Hatred) by Mathieu Kassovitz becomes one of the first movies to feature the Carhartt brand due to it's rising popularity in underground street culture.
WIP acquires the license to manufacture Carhartt products outside of the USA, subsequently making the 1997 collection the first European "original".
The first store exclusively featuring Carhartt WIP products in Europe opens in Neal Street, London.
Foundation of the Carhartt WIP Skate and BMX Teams.
Evan Hecox kicks off a series of illustrated ad campaigns. His designs of almost ingenious simplicity set the standard for future Carhartt WIP Campaigns.
Carhartt WIP presents the first collection for women.
Combination Records is established by Edwin Faeh, Oliver Drewes, and Philipp Maiburg for Carhartt WIP as an open platform for new electronic music.
The first of nineteen issues of Rugged Magazine is published. Celebrating "the collections of curiosities of all people with a mission...or whatever elese we come across".
"Dirt Ollies: A Skateboard Trip to Mongolia" by Alexander Basile, Pontus Alv and Bertrand Trichet is released. Published by Bildschöne Bücher & Carhartt WIP.
Collaborations include: A.P.C., Adam Kimmel, Burton, Mastermind, Fragment Design, Sophnet, Uniform Experiment, Vans, Vestax, AIAIAI, 5Boro, London Undercover and many more.
The Carhartt WIP Heritage line is introduced, comprising of products inspired by the legacy of the Carhartt brand.
Carhartt WIP introduces the "brown duck" embroidery as a nod to its long-standing tradition.
Carhartt WIP opens a store in New York City, thus coming full circle with its American origins.
The Carhartt WIP evolution continues.