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For its Summer 21 campaign, Carhartt WIP heads south in search of sun. Set against a backdrop of old towns and countryside roads in post-industrial pockets of France, the campaign film is comprised of a series of short vignettes that swing between meditative and absurd, as three friends in a beat-up old car embark on a road trip with no destination in particular, other than an escape from restless summertime boredom.