Beginning life back in 2009, the Brand Book has always represented a strong and unique platform to explore the world of Carhartt Work In Progress.
Issue 10 will be the final Brand Book of its kind.
We’ve talked about canvas, Detroit heritage, the 90s, graffiti, illustrations, hip-hop, skate, architecture, music and of course, product.
In every issue we’ve worked hard and played harder.
This issue will represent both the closing chapter of a great project and the start of something new for 2014.
WORK & PLAY: This chapter has been part of the Brand Book from issue one and features highlights from the current collection. This season we sent Alexander Basile on a tour of London, Cologne, Zurich, Milan and Palermo to photograph a selection of the latest Carhartt WIP products.
A.P.C. + CARHARTT: This will be the last time that the two brands work together on a capsule collection so we have put together an exclusive preview of the latest collaboration that will drop in stores on 18th October.
DENA: if you’re not familiar with her name yet, let us introduce to you this Berlin-based rising star (DENA is a great live performer and a hot DJ too), shot on 35mm film by photographer Joshua Gordon (i-D, Vice and DSL Magazine contributor).
FASHION FIGURE INC. x CARHARTT WIP: Multifaceted artist Reginald Jolley, better known as Reggieknow had fun this season recreating a selection of Carhartt WIP products in a micro-scale cosmos for Fall/Winter 2013. Take a closer look at the shoot and enjoy the interview with Reggie to better understand the amazing artwork he created exclusively for Carhartt WIP.
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