Carhartt presents Rocco & Al
- Date published
Rocco, runs a diner in Dearborn/ Detroit, right next to the Carhartt headquarter. He always comes along with his far more intelligent dog Al, and together they make an unbeatable team. Their Rugged cartoon life circles around Rocco’s Diner.
Rocco’s view is pretty much limited to Dearborn and TV. Rocco is a lazy and fat thirty-something who is very proud of his Italian roots from his grandparents on his father’s side. Although born and raised in the U.S, he thinks his heritage makes him interesting and exotic, and so he feels like a real lady-killer. Spending most of his time in the diner, Rocco’s view is pretty much limited to Dearborn and TV. He is a real redneck slob and sees himself as connected and well respected by the local underworld. This gives his ego some extra comfort and courage.
While Rocco manages to run it without really doing anything except making life harder for the students who work there, Al keeps the diner going by recruiting customers.
Not knowing the meaning of being self-conscious, Rocco and Al live a more or less contented life in Dearborn, enjoying the visits of their guests, telling entertaining stories and bossing around their staff. They are the good soul of Dearborn and always have some chow for ya!