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Rugged and bold: two adjectives that perfectly describe both Carhartt WIP and avant-garde skater, Pontus Alv. Sharing a distinct vision of skateboard culture, it’s no wonder that the man from Malmö has been part of the workwear brand’s skateboard department for more than twelve years.
It is this work ethic that is causing Pontus’ brainchild The Polar Skate Co. to cause a stir in contemporary skateboarding, breathing new life into meaningful graphics, pushing heartfelt style and bringing back long-forgotten 90’s spice. All that, plus his ever-inspiring, timeless shredding to back it up.
Carhartt WIP X Polar Skate Co. Stoker Issue 1
Working closely with a team of friends, artists and designers, including Jacob Ovgren, Stefan Narancic and photographer Nils Svensson, The Polar Skate Co’s graphic department works it’s magic, along with a team of like-minded skaters: Jerome Campbell, Hjalte Halberg, Michal Juras, Oskar Rozenberg Hallberg and David Stenström.
Feeling very strongly about skateboarding and born with a charismatic sense of mission, Pontus had been thinking about setting up his own company for years, looking to create a platform to give back to skateboarding. Finally, with two successful films under his belt, “The Strongest of the Strange” and “In Search of the Miraculous”, it was time to take on the skateboard industry that he felt had become stale and boring, releasing mindless logo-graphics and uninspiring videos to a starving scene.
Drawing inspiration from 27 years of skateboarding experience, clear and uncompromising visions and the radical urge to save what he holds so dearly, The Polar Skate Co. was born.
Carhartt WIP and The Polar Skate Co. join forces to create Stoker Magazine, delivering product with a meaning. Skate stuff that will leave you epically stoked!
Carhartt WIP X Polar Skate Co. Watch Head
Carhartt WIP X Polar Skate Co. Vest
Carhartt WIP X Polar Skate Co. L/S Shirt
Carhartt WIP X Polar Skate Co. Big Head T-Shirt
Carhartt WIP X Polar Skate Co. Bust T-Shirt
Carhartt WIP X Polar Skate Co. Titan T-Shirt
Carhartt WIP X Polar Skate Co. Marquis T-Shirt
Carhartt WIP X Polar Skate Co. Alv Board
Carhartt WIP X Polar Skate Co. Campbell Board
Carhartt WIP X Polar Skate Co. Halberg Board
Carhartt WIP X Polar Skate Co. Juras Board
Carhartt WIP X Polar Skate Co. Ballpen
To celebrate the collaboration, the date for the release party in Bordeaux/ France, where you can meet the Polar Skate Co. crew at Riot Skateshop, skate the Darwin DIY spot and see the art work of Nils Svensson, Jacob Ovgren and Pontus Alv at the Carhartt WIP Store Bordeaux, will be announced soon. Stay tuned