Check out this small photo documentary about Roberto Alegria´s work for the latest Carhartt Ad Series!

“I am a fan of backlighting photography, I have often done pictures with different textures in the background such as the sky, white fabrics etc… One day i realized that i could also do it with a rainy background… The matter was to wait for a stormy / rainy day, I decided not to wait for that day, instead i started to think of different options in order to produce my own rain with an artificial system. When i found the system, i went to give it a first try, it was indoor with running water and it worked perfectly!

- All Ads by Roberto Alegria

When i proposed this project to the Carhartt guys, the first problem that came straight away into our minds was that their is no running water at our shooting locations… so i thought of getting a big water tank and a pump with a generator. We bought everything and started with the first skate sessions. Everything worked out fine even thought bringing rain in sunny Barcelona was not the easiest thing to do!”

- Words by Roberto Alegria

- Photos by Lars Greiwe

- Photos by Joseph Biais

(Bastian Loewen)