Ironic and sophisticated sense of future is perfectly expressed by the creative touch of Alexander Basile, Cologne based photographer that signed the Carhartt Work in Progress Spring / Summer 2012 image campaign.

Basile has been working with Carhartt Work in Progress since 11 years and together with the brand he gave birth to the „freedom of images" phenomenon.
The connection between this vivid artist and the Carhartt WIP products has always been explosively effective.

Spring / Summer 2012 campaign is named „Constructed Reality" and has the collection shot and performed in everyday sceneries intentionally looking fake, contemplating beyond, constructing reality.